Profitability of Garri Marketing in Igwuruta, Ikwerre Local Government Area Rivers State

Abstract

This study on the profitability of Garri marketing in Igwuruta, Ikwerre Local Government Area of Rivers State aimed to describe the socio-economic characteristics, determine the profitability, describe the marketing channel and identify the constraints affecting Garri marketing. Data were collected from 30 registered Garri marketers through simple random sampling techniques, using structured questionnaire. Data was analyzed using descriptive statistics. Results from the study shows that the majority (60%) of the marketers were female, 53.3 % were between the ages 26-35 years, 53.4% were married, most (53.4%) had secondary education as the highest education, 53.3% had an average trading experience of 1-5 years. The positive net profit (₦165,500), healthy profit margin (20.0%) and favorable Rate of Return (1.46) all confirmed the profitability status of garri marketing. The study concludes Garri marketing as a viable income-generating business, and recommended Road infrastructure improvement to facilitate transportation and improved access to credit through microfinance and cooperative societies.